The founders met during their solo trips to Australia, while staying at the same hostel on the Gold Coast.
They later reunited while backpacking in Thailand, where the idea of creating a brand together was born.

With one living in Norway and the other in France, the project began remotely, before they both moved to Lyon to fully commit to it.

In just six months, they built their network and hosted several events in the cities of Lyon and Trondheim.

Through their creations — shirts, denim ties, and beanies — they blur the line between streetwear and high-end fashion.